Simons Jewelers
Branding development for fundraising event benefitting The Humane Society of Missouri
Simons Jewelers is known for their extensive collection of fine jewelry and luxury watches. In addition to creating all Simons advertising over the past four years, HITK has also branded and created excitement around Simons’ annual PAWS For Celebration event benefitting The Humane Society of Missouri. HITK has created a fresh look and feel to the event each year with new logos, printed invitations, e-blasts, print advertising, social media posts, and website assets.
In 2020, we shifted PAWS to a digital fundraiser due to pandemic concerns. To maintain the essence of the fundraiser along with donations to The Humane Society of Missouri, we engaged the audience with e-blasts, print and direct mail, and interactive Instagram trivia questions. “PAWS Week” culminated with a virtual raffle drawing and resulted in record donations.
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